If you are starting a fresh blog, then publishing it on a custom domain straight-away is not much of a problem. If you already own a domain or do not want to use the blogspot.com domain, then switching to a custom domain right at the beginning is a safer and simpler method.
If, however, your blog has been running for a while under blogspot.com and has incoming links, some PageRank and also installed third party widgets, then moving to a custom domain needs some planning.
First, let’s have a look at some reasons that will make going for a custom domain worthwhile.
- Independent domain – Unlike a yourblogname.blogspot.com URL which is just a sub-domain under BlogSpot, a custom domain gives the chance to publish at an independent domain
- Ability to integrate with an existing domain – If you already have a web site, say at www.mydomain.com, then a custom domain gives the chance to integrate your blog to the same domain, say at blog.mydomain.com
- Intangible asset – In this information age, a popular domain is a valuable asset. So if you own a custom domain and your blog ramps up in popularity, that is added value for you
- Good for branding – If you are using the blog for some business/freelance activity, then a custom domain related to your business brand is better than a blogspot.com URL